On 03.02.2020, the starting signal was given for a series of networking meetings on the topic of “Digital Sales Channels in Saxony-Anhalt”. Under the organization of the University of Applied Sciences Magdeburg-Stendal, three projects met in Magdeburg in the rooms of the Institute for Automation and Communication (IFAK) and exchanged information about similarities and differences in their projects.
All participating projects work on topics related to digital transformations in retail and local supply. Specifically, these are the projects:
Onlinehandel für regional erzeugte Lebensmittel (ORIENT) – Verbundprojekt der Hochschule Magdeburg-Stendal und IFAK
Digitales Netzwerk Nahversorgung (DiNeNa) – Hochschule Harz
Mobiler Marktplatz 4.0 – Salzlandkreis
Diskutiert wurden u. a.
Erörterung von Möglichkeiten der digitalen Nahversorgung
Opportunities and obstacles in establishing digital distribution channels in rural areas
.
Commonalities and opportunities for collaboration between projects
.
The projects ORIENT, DiNeNa and Mobile Marketplace 4.0 are all funded by the Federal Ministry of Food and Agriculture in the model program Land.Digital. In order to promote closer networking and exchange at the state level, the series of networking meetings was launched
.