Digital Business Day – #DBD26
Digital Ideas. Real Problems. Tangible Solutions
📅 Friday, 10. July 2026, 10-16
📍 Magdeburg-Stendal University, Campus Herrenkrug, House 14, HS3
This year, content will be delivered in German only.
On 10 July 2026, students from the MA Digital Business Management, BA Sustainable Business Administration, and part-time BA Business Administration programmes will present their semester projects at Hochschule Magdeburg-Stendal, Campus Magdeburg.
The event brings together digital concepts, prototypes, and business models addressing real-world challenges — from sustainability, smart living, and digital platforms to AI assistance, participation, e-marketing, and KPI-based management. The guiding question is: How can a student project become a digital solution with real impact?
The Digital Business Day combines project presentations, academic assessment, peer exchange, jury feedback, and audience voting. A project pass, interactive breaks, peer nominations, and awards such as Best Prototype, Best Social / Sustainability Impact, Best Business Potential, Best Presentation, and Audience Choice encourage active participation and discussion.
Lead and Moderation: Prof. Dr. Michael Herzog, Florian Brody, Katrin Krieger, Daniel Nauck