BraVE – Business Pioneers: A Research-Augmented Master in Value-Driven Entrepreneurship

Project Description

The BraVE – Business Pioneers project develops an innovative, international Master’s programme in Value-Driven Entrepreneurship. Its goal is to educate future leaders who combine economic success with social responsibility. The programme blends research-based knowledge with practical approaches, empowering students to develop the skills and mindset needed to address complex global challenges. The programme is jointly developed and implemented by three universities, combining their expertise to deliver an innovative and internationally oriented curriculum.

Objectives

  • Develop a fully integrated, international Master’s curriculum in value-driven entrepreneurship
  • Establish a joint framework for administration, student services, and mobility
  • Attract excellent students worldwide through a compelling, values-based programme

Innovative Approach

  1. Research-Based Teaching: Applying scientific methods to strengthen entrepreneurial competence
  2. Ecosystem Integration: Embedding real entrepreneurship ecosystems into the programme through mentoring, networking, and access to funding
  3. Value Orientation: Embedding the UN Sustainable Development Goals into the curriculum and promoting responsible entrepreneurship

Project Partners

  • Magdeburg-Stendal University of Applied Sciences (Germany)
  • Université de Caen Normandie (France)
  • Ss. Cyril and Methodius University, Skopje (North Macedonia)

Expected Impact

BraVE aims to enhance the quality of entrepreneurship education, foster the internationalisation of partner universities, and contribute to regional and sustainable development. The project promotes student mobility and lays the groundwork for responsible, growth-oriented entrepreneurial ventures.

Alignment with EU Values

BraVE embodies the principles of inclusion, cultural diversity, and sustainable development. The programme integrates key values such as social entrepreneurshipgender equality, and global citizenship, actively contributing to positive societal transformation.

Coordination

Prof. Dr. Michael Herzog
Magdeburg-Stendal University of Applied Sciences (H2)

Daniel Nauck, M.A.
Magdeburg-Stendal University of Applied Sciences (H2)

Partners

Prof. Aleksandra Janeska-Iliev
Ss. Cyril and Methodius University in Skopje (UKIM), North Macedonia

Prof. Mijalche Santa
Ss. Cyril and Methodius University in Skopje (UKIM), North Macedonia

Haïfa Naffakhi-Charfeddine
Université de Caen Normandie (UNICAEN), France

Project duration
01 November 2024 – 31 January 2026

Funding
Erasmus+
Erasmus Mundus Design Measures (EMDM)