Data Protection and Digital Transformation: Balancing Ethics and Progress
#CMTB23 Conference: Change Media – Transform Business
Thank you for the 2023 Conference edition!

The 2023 #CMTB conference, focussing on AI, data, and ethics, has reached a successful conclusion. Our international student speakers and poster presenters from five countries have presented their research and developments in the field. The audience was impressed by the diverse range of topics, including explainable AI approaches to solve autonomous driving problems, the role of data protection officers in Europe, and the impact of social media on healthcare decisions during the pandemic.

Furthermore, attendees were able to gain a deeper understanding of the complex ethical issues surrounding AI, data, and technology. The conference was attended online and in the lecture hall on Campus Magdeburg-Herrenkrug by 67 engaged students and professors from Slovakia, Austria, Northern Macedonia, South Africa, and Germany.

The keynote about “Explainable AI: The Case of ChatGPT” was held by Professor Martin Homola, Comenius University Bratislava, and was concluded with a creative demonstration, highly appreciated by the audience.

The conference also featured several awards, with Veronika Mattova from Comenius University Bratislava winning the Best Peer Review Award, the Talk “Explainable artificial intelligence approaches to solve autonomous driving problems: A systematic literature review” by Lukas Gusenbauer, Benjamin Lengauer, and Eric Peuschel winning the Best Presentation Award elected by the international conference committee, and the research project “Changes of student learning behavior due to e-learning use during the pandemic” by Beate Bergsmann, Tom Gorecki, and Peter Paminger, an Austrian-German research team, winning the Best Poster award elected by conference participants in an online-voting on the conference miroBoard.

In conclusion, on behalf of the conference team and the program committee, Professor Michael Herzog thanked all presenters for their commitment and engagement in rigorous research. He invited motivated students who had fun with their research projects and the conference atmosphere to participate in a Ph.D. program at Magdeburg or their home institutions.

The 2023 CMTB conference was an excellent opportunity for students, researchers, and professionals to exchange ideas and discuss the latest developments and challenges in AI, data protection and analytics, VR, healthcare, and other digital transformation topics.

 Start of Checkin at the conference venue
10:00 Introduction
Chair: Michael A. Herzog, Magdeburg-Stendal University
10:10 1 Keynote "Explainable AI: The Case of ChatGPT" Martin Homola, Comenius University Bratislava
Chair: Ursula Niederländer, Johannes Kepler University Linz
10:40 Room switch, Coffee
Virtual Reality Ethics and AI for autonomous driving
Chair: Zuzana Kubincova, Comenius University Bratislava
Data Protection, Healthcare and Social Media
Chair: Elizabeth Katzlinger-Felhofer, Johannes Kepler University Linz
10:50 2

Ethical concerns in VR
Clemens Nagele, Stefanie Stuppacher, Amanda Zieseniss

5 Conceptualising the Role of Data Protection Officers in Europe
Lydia Izu, Lukas Gschwentner, Lukas Morscher
11:10 3 Mental Health and psychological well-being in the context of cognitive and executive functions in individuals with VR/AR Effect 
Nathalie Felder, Tanja Linzner, Aenreeya Mangta, Veronika Mattová
6 Big Data analytics in healthcare: Potentials and risks – A systematic literature review
Stefanie Aigner, Severin Agostini, Mohamed El Ouahabi, Jan Schliemann
11:30 4 Explainable artificial intelligence approaches to solve autonomous driving problems: A systematic literature review
Lukas Gusenbauer, Benjamin Lengauer, Eric Peuschel
7 How Instagram influenced Austrian university students’ vaccination decision during the Covid-19 pandemic
Philipp Arnold, Viktoria Feichtinger, Sonja Lothring, Isabelle Taljaard
11:50 Room switch, Coffee
12:00 8 Poster Madness Session 
Chair: Martin Homola, Comenius University Bratislava
The Influence of TikTok on GenZ’s Impulsive Buying Behavior
Franziska Graßauer, Evelyn Oberleitner
Changes of student learning behaviour due to e learning use during the pandemic
Beate Bergsmann, Tom Gorecki, Peter Paminger
Different and common approaches and attitudes of Austrian and North Macedonian High Schools for digital learning in 2022-2023
Christian Gratzl, Daniel Gurgul, Fat Halimi
Advantages and disadvantages of collaboration tools for project managers within a digital workplace
Marlon Luis Castro Alfonso Sarah Friesenegger Daniel Menschulin Alexander Schurr
Implementing digital workspaces - challenges companies and employees have to face in the project management field 
Manuel Gierlinger, Robert Schreiber, Julia Wolfesberger, Bernd Zeller
E-health: An ethical consideration of applying wearables in health care
 Bernhard Großbichler, Andrea Pötscher, Katharina Strassl
Cookies and consent, Data tracking and allowance 
Josef Birklbauer, Rexwhite Tega Enakrire, Madlen Mittermayr, Merlinda Mullabazi
Theoretical Implementation of Predictive Analytics
Moritz Elsner von Gronow, Bojana Naumoska, Uthman Ramdha Sidqin
12:40 9 Closing Ceremony
Best Poster Award (Voting), Best Presenter Award
Chair: Michael A. Herzog, Magdeburg-Stendal University
~13:00 End of conference and Checkout
About the CMTB conference series

The Change MEDIA Transform BUSINESS (#cmtb) is a continuation of the well-known #TCCM conference. Since 2012, Think CROSS – Change MEDIA has been a meeting place for journalists, press officers, designers, and managers.

Since 2020, the Cross Media and Digital Business Management continuing education programs at Magdeburg-Stendal University of Applied Sciences have jointly organized the #CMTB. This conference also deals intensively with the topics of digital business and administration.

A vital part of this conference has been presenting students’ ideas and research work in an international context. Collaborative virtual teaching and learning in international student groups developed emergent topics resulting from a research seminar between five to six universities every year. This course attracted up to 100 students every year, included 5 to 10 professors and brought a variety of topics the younger generation is interested in into the CMTB conference.

For the eleventh time, we invited visitors to discuss and actively participate in contributions from science and practice.
Date and time

February 4th, 2023, 9:30 am to 1:30 pm


Magdeburg-Stendal University
Campus Magdeburg, Building 14, HS2
Breitscheidstr. 2, 39114 Magdeburg

Online Participation via Zoom.

Conference Team

Prof. Dr.-Ing. Michael A. Herzog
Amelie Ries, BSc.
Kira Nitschke
Magdeburg-Stendal University

Assoc. Prof. Zuzana Kubincová, Ph.D.
Assoc. Prof. Martin Homola, Ph.D.
Comenius University Bratislava

Mag.a Elisabeth Katzlinger-Felhofer
MMag.a Ursula Niederländer, LL.B.
Johannes Kepler University Linz

Program committee

Prof. Vladimir Trajkovikj, Ph.D.
Prof. Andreja Naumoski Ph.D.
Ss Cyril and Methods University Skopje

Prof. Brenda Scholz, Ph.D.
Anthea Connolley Van der Hoogen, Ph.D.
Ife Fashoro, Ph.D.
Nelson Mandela University Port Elizabeth

Assoc. Prof. Zuzana Kubincová, Ph.D.
Assoc. Prof. Martin Homola, Ph.D.
Comenius University Bratislava

Mag.a Elisabeth Katzlinger-Felhofer
MMag. Dr. Martin Stabauer
Johannes Kepler University Linz

Prof. Dr.-Ing. Michael A. Herzog
Magdeburg-Stendal University

Steering committee

Prof. Dr.-Ing. Michael A. Herzog
Prof. Dominik Schumacher
Magdeburg-Stendal University

Sabine Falk-Bartz
Mitteldeutscher Rundfunk