Prof. Dr.-Ing. Michael Herzog

Michael A. Herzog is a tenured full professor of Information Systems Engineering. He serves as the Vice Dean for Research in the Department of Economics and is a member of the Academic Senate at Magdeburg-Stendal University (h2). As Guest Faculty in the Department of Computer Science at Old Dominion University in Norfolk, and as an Associate Graduate Faculty at Ontario Tech University, he supports international Ph.D. and graduate programs. His research and teaching focus on educational technologies, human-computer interaction, self-adaptive information systems, and IT-supported sustainability.

Over 15 years earlier in his career, he founded and led three software and media technology companies in Germany and Italy. In academia, he established and heads the interdisciplinary SPIRIT research group (2012), the executive master’s program in Digital Business Management (2016), and the Master of Entrepreneurship and Innovation Management (2024), a collaborative project with the Engineering Faculty at the German-Jordanian University in Amman. As a professor at h2 University, he secured research and development grant shares totaling € 7 million over 15 years.

Michael holds a Ph.D. in Information Systems and an M.Sc. in Computer Science, both from the Technical University of Berlin. He has published 16 books and over 90 peer-reviewed research papers. Michael’s research has earned several awards, including the Multimedia Award from the University of Potsdam in 2004, the h2 University Research Award in 2018, and the h2 Best Research Team Award in 2020. His CrossTeaching project received the 2018 National Ars Docendi Award in Austria.

Predicting Student Achievement through Peer Network Analysis for Timely Personalization via Generative AI

I Pesovski, P Jolakoski, V Trajkovik, Z Kubincova, MA Herzog Computers and Education: Artificial Intelligence, 100430, 2025

BackgroundPeer influence is a significant determinant in shaping students' academic performance, yet it is often overlooked in traditional educational strategies. The ability to analyze peer influence and collaboration is an important piece in personalizing student educational experiences.ObjectiveThis study aims to investigate how peer interactions can be used to predict students' achievement levels and create clusters...

2025

Enhancing Public Awareness of Air Quality: Evaluating Communication Strategies and Design Prototypes Using a Design-Based Implementation Research Approach

V Batz, VB Liedtke, P Lameski, V Trajkovik, S Hußlein, C Hansen, ... International Conference on Human-Computer Interaction, 3-25, 2025

Despite the health risks associated with air pollution and the availability of data, public awareness of air quality remains limited. This paper examines communication strategies to enhance awareness in Germany and North Macedonia. Using the Design-Based Implementation Research approach, literature reviews, stakeholder interviews and surveys were conducted with 307 participants to identify knowledge gaps and...

2025

Air pollution data: A dataset gathered through a crowd sensing platform

S Temkov, P Cavkovski, P Lameski, E Zdravevski, MA Herzog, V Trajkovik Data in Brief, 111683, 2025

This paper introduces an extensive dataset on air pollution monitoring, collected through a crowd sensing IoT platform. The dataset contains real-time measurements of various pollutants, including PM2.5, PM10, NO2, O3, and CO, enriched with meteorological parameters such as temperature, humidity, and atmospheric pressure. Additionally, it includes noise level measurements, offering insights into urban noise pollution....

2025

Antecedents and outcomes of learning from and with entrepreneurial role models: A systematic literature review

D Nauck, B Kitanovikj, M Herzog Journal of the International Council for Small Business, 1-15, 2025

The article discusses the current state of the literature on learning with and from entrepreneurial role models (ERMO) to support practitioners’ and policy makers’ capacity-building activities. Data was obtained from 42 studies on entrepreneurial learning, analyzed through a systematic literature review process. The results shows that research addresses primarily entrepreneurship education (EE) contexts, with only...

2025

Experimenting or Iterating? Exploring Entrepreneurial Retailers’ Digital Business Activities Through Visual Data Generation-Insights From a Research-Based Teaching and Learning …

D Nauck, M Nowak, M Herzog Proceedings of the 5th International Conference" Economic and Business …, 2024

Scholars and policymakers have discussed the emphasis on entrepreneurial growth, especially the importance of cooperation with local and regional stakeholders (e.g. local politics, social or innovation networks, or collaboration with regional universities) to gain inner-city economics resilience and to attract owner-managed retail (OMR) and support entrepreneurial SMEs. We aim to contribute to the discussion by...

2024

Forecasting air pollution with deep learning with a focus on impact of urban traffic on PM10 and noise pollution

M Kostadinov, E Zdravevski, P Lameski, PJ Coelho, B Stojkoska, ... PloS one 19 (12), e0313356, 2024

Air pollution constitutes a significant worldwide environmental challenge, presenting threats to both our well-being and the purity of our food supply. This study suggests employing Recurrent Neural Network (RNN) models featuring Long Short-Term Memory (LSTM) units for forecasting PM10 particle levels in multiple locations in Skopje simultaneously over a time span of 1, 6, 12,...

2024

The Business of Air Quality: Global Markets and Local Stakeholders

FT Brody, MA Herzog, V Trajkovikj, A Stamboliev, V Batz

This work investigates the global market for air quality sensors and data representation.We analyzed a comprehensive sample of players in the air quality sensor market and included a representative set of 21 very different organizations in this study. The encompasses entities, from major players like Breezometer to smaller companies focusing on hyperlocal air quality data,...

2023

Digital learning platforms and peer influence: Analysis of performance and collaboration

I Pesovski, P Jolakoski, Z Kubincová, M Herzog, V Trajkovik International Symposium on Emerging Technologies for Education, 195-209, 2023

This study investigates the relationship between peer collaboration and student success, with a focus on identifying central figures among a cohort of 47 freshmen in a higher education setting. Utilizing digital learning platforms, students were surveyed biweekly over the course of an academic year to determine collaboration patterns, resulting in a total of 14 surveys....

2023

Methods for urban air pollution measurement and forecasting: challenges, opportunities, and solutions

E Mitreska Jovanovska, V Batz, P Lameski, E Zdravevski, MA Herzog, ... Atmosphere 14 (9), 1441, 2023

In today’s urban environments, accurately measuring and forecasting air pollution is crucial for combating the effects of pollution. Machine learning (ML) is now a go-to method for making detailed predictions about air pollution levels in cities. In this study, we dive into how air pollution in urban settings is measured and predicted. Using the PRISMA...

2023

A Tangible Learning Application from the 3D Printer for the Practical Teaching of Meat Cutting in Inclusive Vocational Education

V Batz, F Kühne, K Hasak, F Pufe, M Morfeld, MA Herzog International Conference on Web-Based Learning, 290-301, 2022

Vocational education and training in Germany are distinguished by the separation of training groups of different learning levels. In chef training, theoretical teaching content is mainly conveyed using lectures and textbooks. The abstract presentations and texts are not suitable for inclusive education. By pursuing a design science research process, a digital-analog learning application was developed...

2022

Casino Melanoma–Gamble with Your Life: An Interactive Roulette Game to Raise Awareness of Individual Skin Cancer Risk: Casino Melanom–Spiel mit Deinem Leben: Ein interaktives …

L Renz, MA Herzog, D Schumacher Proceedings of Mensch und Computer 2022, 576-579, 2022

English – The interactive exhibition prototype Casino Melanoma playfully deals with the influence of UV radiation in connection with personal factors to draw attention to the danger of contracting skin cancer. Based on the classic game of roulette, a game is played in the categories of skin type, number of nevi (birthmarks and moles), skin...

2022

Footprints Without Borders: An Interactive Installation for Tangible Communication About Consumption-Based CO₂ Emissions in an Exhibition Context: Footprints Without Borders …

AF Merkle, MA Herzog, D Schumacher Proceedings of Mensch und Computer 2022, 572-575, 2022

English Looking at consumption-based emissions is directly relevant to policy discussions. In order to develop effective climate strategies, climate policy needs to address the root causes, which requires an understanding of outsourced CO₂ emissions. Using a design science research methodology process, an interactive installation was developed to communicate scientifically collected data in an exhibition environment....

2022

Emerging Technologies for Education: 6th International Symposium, SETE 2021, Zhuhai, China, November 11–12, 2021, Revised Selected Papers

W Jia, Y Tang, RST Lee, M Herzog, H Zhang, T Hao, T Wang Springer Nature, 2022

This book constitutes the refereed conference proceedings of the 6th International Symposium on Emerging Technologies for Education, SETE 2021, held in Zhuhai, China in November 2021. 35 full papers were accepted together with 8 short papers out of 58 submissions. The papers focus on the following subjects: Emerging Technologies for Education, Digital Technology, Creativity, and...

2022

The Digital Competence of Vocational Education Teachers and of Learners with and Without Cognitive Disabilities

N Engel, V Weiß, C Hansen, MA Herzog Emerging Technologies for Education: 6th International Symposium, SETE 2021 …, 2022

Nowadays, digital competence is required for participation in working life, education, and social activities. Vocational education is the key to teaching and development of digital skills. Technology enhanced learning offers enormous potential for improving equal participation and reducing access barriers. In order to meet the demands for equal access to digital technologies, to a digitized...

2022

Casino Melanoma–Gamble with Your Life: An Interactive Roulette Game to Raise Awareness of Individual Skin Cancer Risk

L Renz, MA Herzog, D Schumacher Mensch und Computer 2022-Tagungsband, 568-571, 2022

English–The interactive exhibition prototype Casino Melanoma playfully deals with the influence of UV radiation in connection with personal factors to draw attention to the danger of contracting skin cancer. Based on the classic game of roulette, a game is played in the categories of skin type, number of nevi (birthmarks and moles), skin cancer in...

2022

Accessible design of serious games for people with intellectual disabilities in inclusive vocational education

V Batz, I Lipowski, M Morfeld, C Hansen, MA Herzog Proceedings of DiGRA 2022 Conference: Bringing Worlds Together, 2022

People with disabilities are often denied the opportunity to obtain a vocational qualification. There is a lack of an appropriate infrastructure for an inclusive education system and recognized degrees. Therefore, didactic methods for inclusive learning situations are needed. This paper describes the user-centered development and evaluation of a serious game for inclusive vocational training in...

2022

The digital competence of vocational education teachers and of learners with and without cognitive disabilities

V Batz, I Lipowski, F Klaba, N Engel, V Weiß, C Hansen, MA Herzog International Symposium on Emerging Technologies for Education, 190-206, 2021

Nowadays, digital competence is required for participation in working life, education, and social activities. Vocational education is the key to teaching and development of digital skills. Technology enhanced learning offers enormous potential for improving equal participation and reducing access barriers. In order to meet the demands for equal access to digital technologies, to a digitized...

2021

SWOT as a Method for Immediate Peer Feedback in Business Education

L Franz, E Katzlinger, MA Herzog, M Stabauer 2021 19th International Conference on Information Technology Based Higher …, 2021

The SWOT analysis as a tool has been mainly used as an assessment method for organizational and managerial development. Due to its simplicity, it can serve as a very timely instrument for feedback. We demonstrate, that it can also be useful in Higher Education institutions in the context of teaching and learning. The paper analyses...

2021

Onboarding challenges in online and blended courses: Reviewing virtual cross-country collaboration of student teams in higher education

L Franz, E Mählitz-Galler, M Herzog Proceedings of the 20th European Conference on e-Learning, 164-180, 2021

The proliferation of international online collaboration in higher education as part of the curriculum raises questions of how to successfully start these online courses and prepare student teams to effectively work on a project over the course of the semester in a virtual environment. Our paper aims to analyse the possibilities of onboarding student teams...

2021

Situierte Lehr-Lernarrangements zur Förderung von Nachhaltigkeitskompetenzen in der betrieblichen Ausbildung von Lebensmittelberufen

L Vieback, S Brämer, T Hagendorf, L Folkens, MA Herzog, F Bünning HiBiFo–Haushalt in Bildung und Forschung 9 (3), 48-64, 2020

Der Modellversuch „Nachhaltigkeit in den Lebensmittelberufen (NachLeben)“ entwickelt und erprobt situierte betriebliche Lehr-Lernarrangements zur Förderung der Bewertungs-, Gestaltungs- und Systemkompetenz für Ausbildungsberufe in der Lebensmittelindustrie und im Lebensmittelhandwerk. Ein Beispiel ist das Lehr-Lernarrangement „Kunststoffe im Produktionsprozess“, welches den Fokus des Artikels bildet.

2020