Digital Business Managment (DBM)

The Master Digital Business Management is a part-time, full-time (4 semesters) or part-time (6 semesters) course of studies that can be studied. Approximately 80% of the courses and self-study units are offered online. In addition, three to four courses take place on the Magdeburg campus during the semester.

The Master’s programme is aimed at interested people with an economic background, e.g. from management, business studies, economics, (economic) computer science, humanities and social sciences, psychology, design or media management. They acquire deepened communication abilities and IT-knowledge, as well as handling interactive tool authority and interdisciplinary creativity instruments, so that they can take over management, consulting, and leading tasks in the range of the digital economy of internationally aligned small and medium-size enterprises. You will then integrate your knowledge and skills into business processes, where you will use digital tools strategically, sustainably and efficiently to design and support digital processes. In addition, you will act as a multiplier and innovation driver for digitalisation in your company.

You can also choose the Master’s programme with a focus on “Digital Transformation in Healthcare”. As a graduate, you will also take on similar tasks in health associations, health insurance funds, chambers of commerce and the public service of the health sector. You will then design the digitalisation of products and services in the healthcare industry.

The Master’s programme is also possible for experienced practitioners without a first academic degree, an entrance examination determines the adequacy of the competences acquired in the profession for the Bachelor’s degree.

Our topics:

  • Competence in Methods and Innovation in Science and Practice
  • E-Commerce and Mobile Commerce
  • Social Media and Digital Marketing
  • Strategy and process management
  • Intra- and Entrepreneurship, as well as Business Models
  • Leadership and Management

Why does it need DBM students?

Digitalization is changing and creating more and more markets. At the same time, however, it is also changing the requirements profile of employees. That’s why managers are needed to accompany and mediate digital transformation. Our graduates act as ** Agents of Change** and help to involve all employees in the redesign of corporate communication and culture. They promote networking within a company or as consultants in medium-sized businesses.

Organizational aspects of your studies

  • The Master Digital Business Management can be studied full-time in four semesters or part-time part-time in six semesters and is designed for the acquisition of 120 credits. The start of the course of study with attendance is the summer semester (application deadline: 01.03.) or the winter semester (application deadline: 01.09.) of the year. Individual modules can also be taken outside these deadlines. The programme is completed with a Master’s thesis.
  • Full-time tuition fees are €2,925 per semester, part-time tuition fees €1,950 per semester. The tuition fees may decrease if you are credited with existing qualifications and competences from professional practice, individual continuing education or similar.
  • Each semester of the Master Digital Business Management is clearly structured and follows the same pattern: It consists of four three- to four-day attendance phases. In addition, you learn over the entire semester on our learning management platform in self-study, in the virtual lecture, as a podcast, in the seminar, as a chat, etc..
  • Due to the high proportion of online teaching (80%), you can study in a way that suits your stage of life. Many modules are offered in each semester, so that you can also start in part-time mode.
  • In addition, both academic and organisational contact persons are available to you at all times.

Semester schedule

What’s the study like?

  • Our flexible study model offers you interactive seminars, projects and other courses in online and offline format, supplemented by digital self-study phases and virtual collaboration, as well as classroom teaching. Through the flexibilisation and adaptation of the learning environments, you, as a part-time student, can better distribute your workload over the semester.
  • Various teaching and learning formats such as blogging, flipped classroom and interdisciplinary project work are used during your studies. In addition, e-learning elements are used in each module to ensure continuous support for students throughout the semester, regardless of their location. Collaborative work on digital formats is encouraged in order to come as close as possible to the requirements of the working world. Teaching innovations, above all the use of digital technologies for teaching/learning purposes, are promoted by the course management and the lecturers.
  • In interdisciplinary learning and teaching formats, you will work on tasks and problems in the cooperation of students from different disciplines in order to do justice to the complexity of today’s working world during your studies. You will professionalise your skills for interdisciplinary cooperation in your working environment, become sensitised to the needs in other fields of work, learn to deal with other meanings of your actually familiar terms, to classify and understand non-subject mentalities. You will improve your ability to think in a networked way. In addition, you will be able to recognise synergies from the various disciplines and learn how to use them efficiently and effectively.
  • In addition, you will participate in Virtual, Research-based Learning in a joint project with the Johannes Kepler University Linz and Upper Austria University of Applied Sciences, which was awarded the “Ars Docendi 2018”.

Study structure

To cope with the strategic, tactical and operational activities in companies in the digital age, you will acquire the following skills as a graduate:

Information and media competence:

You will learn to use information technologies effectively and to manage information and knowledge. In addition, you will be able to adapt, set up, maintain, use and manage an information system and to recognise and influence its impact on organisations.

Communication Competence:

This includes the ability to listen, negotiate, persuade others, work effectively in a team and take responsibility in a team. You will also learn to communicate scientific knowledge to professionals and non-professionals in a clear and unambiguous way, both orally and in writing.

Project management competence:

During your studies you will design, plan, implement, control and analyse independent research or application-oriented projects as well as coordinate interdisciplinary tasks.

Technical competence:

You will learn how to select and use compatible hardware and software. In addition, they will be able to set up, operate and effectively apply adequate communication technologies in organizations in a knowledge-based global economy.

Leadership and strategic skills:

After completing DBM, you will understand and anticipate the interactions between environmental factors and organizations and initiate appropriate actions within the organization. You will also be able to identify, develop and manage human resources in organizations. You will be prepared to assert yourself in complex situations and to identify and address current and cross-cutting issues, and to track changes over time in terms of change management in order to act appropriately and with foresight.

Innovation competence:

You will learn to deal creatively with existing solutions and knowledge and to critically evaluate your own and others’ ideas. You will also be able to derive and design new or innovative concepts and problem solutions. During your studies, you will also acquire knowledge and skills that will enable you to initiate innovation processes in companies and to know the corresponding factors that create an innovation culture.

Research competence:

One focus of the course is the proper application of relevant qualitative and quantitative research methods. You will learn to further develop your scientific arguments, to analyse, evaluate and reflect on your own and others’ work with scientific methods, as well as to regulate and reflect on your own problem-solving and knowledge-driven actions.

ePortfolio accompanying studies:

The entire course of study is accompanied by an e-portfolio. This essentially consists of the documentation of your own learning progress in your own web documentation. In addition, a regular reflection of the contents is linked with teachers and other participants, as well as open online discussion events. The e-portfolio offers you the opportunity to structure your studies better. You reflect on your own development process and the competences you have acquired. In addition, you can present your acquired competences and skills clearly and use them for your career after graduation.

Science and practice:

The combination of practical and scientifically based teaching helps you as a student to reflect systematically and critically on your everyday professional life. In practical projects with well-known partners from business and society, you will work on challenges from the daily work of companies and find digital solutions. In this way you can create a qualified transfer of scientific findings into professional practice.

Further information
  • Admission: Either relevant Bachelor’s degree or entrance examination without first academic degree
  • 1 year professional experience (exceptions possible)
  • Application: 31.03./30.09., individual courses can be booked and credited on an ongoing basis.
  • Tuition fees: 1,950 €/semester part-time, 2,925 €/semester full-time, plus 47.00 € semester fee.
  • Costs up to 90% eligible! Read more on CrossMedia
  • Module manuals for the study courses Digital Business Management and DBM with focus on Digital Transformation in Health Care

Interested parties should send the following documents by post by 15.03. to the Hochschule Magdeburg-Stendal, Dezernat II, SG Studentische Angelegenheiten, Breitscheidstr. 2, 39114 Magdeburg:

  • Application for admission](assets/pdf/dbm/application_admission.pdf) to the continuing education programme
  • Curriculum vitae (tabular and complete)
  • Higher education entrance qualification (certified)
  • Bachelor degree (certified)
  • de-registration certificate
  • Proof of English B2 (GER)
  • Proof of one year of professional experience

Please also send your competence portfolio by e-mail to
The instructions can be found here.


Team photo

Prof. Dr.-Ing. Michael Herzog
Course director

Prof. Dominik Schumacher
Deputy Head of Studies

Leonore Franz (M.A.)
Course development

Klaus Magarin (Dipl.-Ing.)
Coordination of courses of study