{"id":15527,"date":"2024-11-25T15:25:29","date_gmt":"2024-11-25T14:25:29","guid":{"rendered":"https:\/\/spirit.h2.de\/spirit\/?p=15527"},"modified":"2024-11-25T16:06:43","modified_gmt":"2024-11-25T15:06:43","slug":"cmtb23","status":"publish","type":"post","link":"https:\/\/spirit.h2.de\/spirit\/en\/cmtb23\/","title":{"rendered":"CMTB23 Conference"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-text us_custom_047e52cd has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Data Protection and Digital Transformation: Balancing Ethics and Progress<\/span><\/span><\/div><div class=\"w-separator size_custom\" style=\"height:\"><\/div><div class=\"w-text us_custom_1e3145ee has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">#CMTB23 Conference: Change Media \u2013 Transform Business<\/span><\/span><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:38.0952%\"><\/div><img decoding=\"async\" width=\"2560\" height=\"1319\" src=\"https:\/\/spirit.h2.de\/spirit\/wp-content\/uploads\/2023\/01\/output_4-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:5rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-text us_custom_4a87c4e5 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Thank you for the 2023 Conference edition!<\/span><\/span><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_e2aee182\"><div class=\"wpb_wrapper\"><p><span lang=\"EN-US\">The 2023 #CMTB conference, focussing on AI, data, and ethics, has reached a successful conclusion. Our international student speakers and poster presenters from five countries have presented their research and developments in the field. The audience was impressed by the diverse range of topics, including explainable AI approaches to solve autonomous driving problems, the role of data protection officers in Europe, and the impact of social media on healthcare decisions during the pandemic.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><span lang=\"EN-US\">Furthermore, attendees were able to gain a deeper understanding of the complex ethical issues surrounding AI, data, and technology. The conference was attended online and in the lecture hall on Campus Magdeburg-Herrenkrug by<\/span> 67 engaged students and professors from Slovakia, Austria, Northern Macedonia, South Africa, and Germany.<\/span><\/p>\n<p><span lang=\"EN-US\">The keynote about &#8220;<b>Explainable AI: The Case of ChatGPT<\/b>&#8221; was held by Professor\u00a0<\/span><em><span data-preserver-spaces=\"true\">Martin Homola,<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0Comenius University Bratislava, and was concluded with a creative demonstration, highly appreciated by the audience.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><span lang=\"EN-US\">The conference also featured several awards, with\u00a0<\/span><em>Veronika Mattova<\/em>\u00a0from Comenius University Bratislava winning the Best Peer Review Award, the Talk &#8220;<b>Explainable artificial intelligence approaches to solve autonomous driving problems: A systematic literature review<\/b>&#8221; by\u00a0<em>Lukas Gusenbauer, Benjamin Lengauer, and Eric Peuschel<\/em>\u00a0winning the Best Presentation Award elected by the international conference committee, and the research project &#8220;<b>Changes of student learning behavior due to e-learning use during the pandemic<\/b>&#8221; by\u00a0<em>Beate Bergsmann, Tom Gorecki, and Peter Paminger<\/em>, an Austrian-German research team, winning the Best Poster award elected by conference participants in an online-voting on the conference miroBoard.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><span lang=\"EN-US\">In conclusion, on behalf of the conference team and the program committee, Professor<\/span><em>\u00a0Michael Herzog<\/em>\u00a0thanked all presenters for their commitment and engagement in rigorous research. He invited motivated students who had fun with their research projects and the conference atmosphere to participate in a Ph.D. program at Magdeburg or their home institutions.<\/span><\/p>\n<p><span lang=\"EN-US\">The 2023 CMTB conference was an excellent opportunity for students, researchers, and professionals to exchange ideas and discuss the latest developments and challenges in AI, data protection and analytics, VR, healthcare, and other digital transformation topics.<\/span><\/p>\n<\/div><\/div><div class=\"w-separator size_large\"><\/div><div class=\"w-text us_custom_4a87c4e5 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Program<\/span><\/span><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-html\"><div style=\"overflow-x:auto;\">\n<table cellspacing=\"0\" cellpadding=\"0\">\n  <col width=\"79\">\n  <col width=\"19\">\n  <col width=\"495\">\n  <col width=\"29\">\n  <col width=\"28\">\n  <col width=\"565\">\n  <tr>\n    <td align=\"right\">9:30<br> CET<\/td>\n    <td><\/td>\n    <td colspan=\"4\">&nbsp;Start of Checkin at the conference venue<\/td>\n  <\/tr>\n  <tr>\n    <td align=\"right\" width=\"79\">10:00\n      <\/td>\n    <td width=\"19\"><\/td>\n    <td colspan=\"4\" width=\"1117\">Introduction<br><em>\n      Chair: Michael A. Herzog, Magdeburg-Stendal University<\/em><\/td>\n  <\/tr>\n  <tr>\n    <td align=\"right\">10:10<\/td>\n    <td align=\"right\"><strong>1<\/strong><\/td>\n    <td colspan=\"4\" width=\"1117\"><strong>Keynote \"Explainable AI: The Case of ChatGPT\" Martin Homola,&nbsp;Comenius University Bratislava<\/strong><br>\n    <em> Chair: Ursula Niederl\u00e4nder, Johannes Kepler University Linz<\/em><\/td>\n  <\/tr>\n  <tr>\n    <td align=\"right\">10:40<\/td>\n    <td><\/td>\n    <td>Room switch, Coffee<\/td>\n    <td><\/td>\n    <td><\/td>\n    <td><\/td>\n  <\/tr>\n  <tr>\n    <td><\/td>\n    <td><\/td>\n    <td width=\"495\"><strong>Virtual Reality Ethics and AI for autonomous driving<\/strong><br>\n    <em> Chair: Zuzana Kubincova, Comenius University Bratislava<\/em><\/td>\n    <td><\/td>\n    <td><\/td>\n    <td width=\"565\"><strong>Data Protection, Healthcare and Social Media<\/strong><br>\n    <em> Chair: Elizabeth Katzlinger-Felhofer, Johannes Kepler University   Linz<\/em><\/td>\n  <\/tr>\n  <tr>\n    <td align=\"right\">10:50<\/td>\n    <td align=\"right\"><strong>2<\/strong><\/td>\n\t  <td width=\"495\"><p>Ethical concerns in VR<br>\n      <em>Clemens Nagele, Stefanie Stuppacher, Amanda Zieseniss<\/em><\/p><\/td>\n    <td width=\"29\"><\/td>\n    <td align=\"right\" width=\"28\"><strong>5<\/strong><\/td>\n    <td width=\"565\">Conceptualising the Role of Data Protection Officers in Europe<br>\n    <em>Lydia Izu, Lukas Gschwentner, Lukas Morscher<\/em><\/td>\n  <\/tr>\n  <tr>\n    <td align=\"right\">11:10<\/td>\n    <td align=\"right\"><strong>3<\/strong><\/td>\n    <td width=\"495\">Mental Health and psychological well-being in the context of cognitive and executive functions in individuals with VR\/AR Effect&nbsp;<br>\n    <em>Nathalie Felder, Tanja Linzner, Aenreeya Mangta, Veronika Mattov\u00e1<\/em><\/td>\n    <td width=\"29\"><\/td>\n    <td align=\"right\" width=\"28\"><strong>6<\/strong><\/td>\n    <td width=\"565\">Big Data analytics in healthcare: Potentials and risks \u2013 A systematic literature review<br>\n    <em>Stefanie Aigner, Severin Agostini, Mohamed El Ouahabi, Jan Schliemann<\/em><\/td>\n  <\/tr>\n  <tr>\n    <td align=\"right\">11:30<\/td>\n    <td align=\"right\"><strong>4<\/strong><\/td>\n      <td width=\"565\">Explainable artificial intelligence approaches to solve autonomous driving problems: A systematic literature review<br>\n    <em>Lukas Gusenbauer, Benjamin Lengauer, Eric Peuschel<\/em><\/td>\n   \n    <td width=\"29\"><\/td>\n    <td align=\"right\" width=\"28\"><strong>7<\/strong><\/td>\n       <td width=\"495\">How Instagram influenced Austrian university students\u2019 vaccination decision during the Covid-19 pandemic <br>\n    <em>Philipp Arnold, Viktoria Feichtinger, Sonja Lothring, Isabelle Taljaard<\/em><\/td>\n    \n  <\/tr>\n  <tr>\n    <td align=\"right\">11:50<\/td>\n    <td><\/td>\n    <td colspan=\"4\">Room switch, Coffee<\/td>\n  <\/tr>\n  <tr>\n    <td align=\"right\">12:00<\/td>\n    <td align=\"right\"><strong>8<\/strong><\/td>\n    <td colspan=\"4\" width=\"1117\"><strong>Poster Madness Session\u00a0<\/strong> <br>\n    <em> Chair: Martin Homola, Comenius University Bratislava<\/em><\/td>\n  <\/tr>\n  <tr>\n    <td><\/td>\n    <td><\/td>\n    <td colspan=\"4\">The Influence of TikTok on GenZ\u2019s Impulsive Buying Behavior<br> <em>Franziska Gra\u00dfauer, Evelyn Oberleitner <\/em><\/td>\n  <\/tr>\n  <tr>\n    <td><\/td>\n    <td><\/td>\n    <td colspan=\"4\">Changes of student learning behaviour due to e learning use during the pandemic<br>       <em> Beate\tBergsmann, Tom\tGorecki, Peter\tPaminger<\/em><\/td>\n  <\/tr>\n  <tr>\n    <td><\/td>\n    <td><\/td>\n    <td colspan=\"4\">Different and common approaches and attitudes of Austrian and North Macedonian High Schools for digital learning in 2022-2023<br> <em> Christian Gratzl, Daniel\tGurgul, Fat\tHalimi<\/em><\/td>\n  <\/tr>\n  <tr>\n    <td><\/td>\n    <td><\/td>\n    <td colspan=\"4\">Advantages and disadvantages of collaboration tools for project managers within a digital workplace <br><em>Marlon Luis Castro Alfonso Sarah Friesenegger Daniel Menschulin Alexander Schurr<\/em><\/td>\n  <\/tr>\n  <tr>\n    <td><\/td>\n    <td><\/td>\n    <td colspan=\"4\">Implementing digital workspaces - challenges companies and employees have to face in the project management field&nbsp;<br><em>Manuel Gierlinger, Robert Schreiber, Julia Wolfesberger, Bernd Zeller<\/em><\/td>\n  <\/tr>\n  <tr>\n    <td><\/td>\n    <td><\/td>\n    <td colspan=\"4\">E-health: An ethical consideration of applying wearables in health care<br><em>&nbsp;Bernhard Gro\u00dfbichler, Andrea P\u00f6tscher, Katharina Strassl<\/em><\/td>\n  <\/tr>\n  <tr>\n    <td><\/td>\n    <td><\/td>\n    <td colspan=\"4\">Cookies and consent, Data tracking and allowance&nbsp;<br><em>Josef Birklbauer, Rexwhite Tega Enakrire, Madlen Mittermayr, Merlinda Mullabazi<\/em><\/td>\n  <\/tr>\n  <tr>\n    <td><\/td>\n    <td><\/td>\n    <td colspan=\"4\">Theoretical Implementation of Predictive Analytics<br><em>Moritz Elsner von Gronow, Bojana Naumoska, Uthman Ramdha Sidqin<\/em><\/td>\n  <\/tr>\n  <tr>\n    <td align=\"right\">12:40<\/td>\n    <td align=\"right\"><strong>9<\/strong><\/td>\n    <td colspan=\"4\" width=\"1117\"><strong>Closing Ceremony<\/strong><br>\nBest Poster Award (Voting), Best Presenter Award<br>\n      <em> Chair: Michael A. Herzog, Magdeburg-Stendal University<\/em><\/td>\n  <\/tr>\n  <tr>\n    <td align=\"right\">~13:00<\/td>\n    <td><\/td>\n    <td colspan=\"4\">End of conference and Checkout<\/td>\n  <\/tr>\n<\/table>\n<\/div><\/div><div class=\"w-separator size_large\"><\/div><div class=\"w-html\"><iframe loading=\"lazy\" width=\"768\" height=\"432\" src=\"https:\/\/miro.com\/app\/live-embed\/uXjVP0JlE7U=\/?moveToViewport=-80572,-70327,154545,90332&embedId=974544296226\" frameborder=\"0\" scrolling=\"no\" allow=\"fullscreen; clipboard-read; clipboard-write\" allowfullscreen><\/iframe><\/div><div class=\"w-separator size_large\"><\/div><div class=\"w-text us_custom_4a87c4e5 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">About the CMTB conference series<\/span><\/span><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span lang=\"EN-US\">The Change MEDIA Transform BUSINESS (#cmtb) is a continuation of the well-known #TCCM conference. Since 2012, Think CROSS &#8211; Change MEDIA has been a meeting place for journalists, press officers, designers, and managers.<\/span><\/p>\n<p><span lang=\"EN-US\">Since 2020, the Cross Media and Digital Business Management continuing education programs at Magdeburg-Stendal University of Applied Sciences have jointly organized the #CMTB. This conference also deals intensively with the topics of digital business and administration.<\/span><\/p>\n<p><span lang=\"EN-US\">A vital part of this conference has been presenting students&#8217; ideas and research work in an international context. Collaborative virtual teaching and learning in international student groups developed emergent topics resulting from a research seminar between five to six universities every year. This course attracted up to 100 students every year, included\u00a05 to 10 professors and brought a variety of topics the younger generation is interested in into the CMTB conference.<\/span><\/p>\n<div><span lang=\"EN-US\">For the eleventh time, we invited visitors to discuss and actively participate in contributions from science and practice.<\/span><\/div>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-text us_custom_8d73a0d8 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Organization<\/span><\/span><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-text us_custom_905cbbe0 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Date and time<\/span><\/span><\/div><div class=\"w-separator size_custom\" style=\"height:0.6rem\"><\/div><div class=\"wpb_text_column us_custom_2a2c7a2a\"><div class=\"wpb_wrapper\"><p><strong>February 4th, 2023, 9:30 am to 1:30 pm<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-text us_custom_905cbbe0 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Location<\/span><\/span><\/div><div class=\"wpb_text_column us_custom_b8973c5f\"><div class=\"wpb_wrapper\"><p>Magdeburg-Stendal University<br \/>\nCampus Magdeburg, Building 14, <strong>HS2<\/strong><br \/>\nBreitscheidstr. 2, 39114 Magdeburg<\/p>\n<p>Online Participation via Zoom.<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:0.6rem\"><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-text us_custom_905cbbe0 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Conference Team<\/span><\/span><\/div><div class=\"wpb_text_column us_custom_b8973c5f\"><div class=\"wpb_wrapper\"><p><strong><a href=\"https:\/\/spirit.h2.de\/spirit\/officials\/prof-dr-ing-michael-herzog\/\" target=\"_blank\" rel=\"noopener\">Prof. Dr.-Ing. Michael A. Herzog<\/a><br \/>\nAmelie Ries, BSc.<br \/>\nKira Nitschke<br \/>\n<\/strong>Magdeburg-Stendal University<\/p>\n<p><a href=\"https:\/\/sluzby.fmph.uniba.sk\/ludia\/kubincova1\"><strong>Assoc. Prof. Zuzana Kubincov\u00e1, Ph.D.<\/strong><\/a><br \/>\n<a href=\"https:\/\/sluzby.fmph.uniba.sk\/ludia\/homola1\"><strong>Assoc. Prof. Martin Homola, Ph.D.<\/strong><\/a><br \/>\nComenius University Bratislava<\/p>\n<p><strong><a href=\"https:\/\/www.idb.edu\/abteilungen\/unser-team\/elisabeth-katzlinger-felhofer\/\">Mag.<sup>a<\/sup> Dr.<sup>in<\/sup> Elisabeth Katzlinger-Felhofer<\/a><br \/>\n<a href=\"https:\/\/www.idb.edu\/abteilungen\/unser-team\/\">MMag.<sup>a<\/sup> Dr.<sup>in<\/sup> Ursula Niederl\u00e4nder, LL.B.<\/a><br \/>\n<\/strong>Johannes Kepler University Linz<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:0.6rem\"><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-text us_custom_905cbbe0 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Program committee<\/span><\/span><\/div><div class=\"w-separator size_custom\" style=\"height:0.6rem\"><\/div><div class=\"wpb_text_column us_custom_b8973c5f\"><div class=\"wpb_wrapper\"><p><strong>Prof. Vladimir Trajkovikj, Ph.D.<\/strong><br \/>\n<strong>Prof. Andreja Naumoski Ph.D.<\/strong><br \/>\nSs Cyril and Methods University Skopje<\/p>\n<p><strong>Prof. Brenda Scholz, Ph.D.<\/strong><br \/>\n<strong>Anthea Connolley Van der Hoogen, Ph.D.<\/strong><br \/>\n<strong>Ife Fashoro, Ph.D.<\/strong><br \/>\nNelson Mandela University Port Elizabeth<\/p>\n<p><strong>Assoc. Prof. Zuzana Kubincov\u00e1, Ph.D.<\/strong><br \/>\n<strong>Assoc. Prof. Martin Homola, Ph.D.<\/strong><br \/>\nComenius University Bratislava<\/p>\n<p><strong>Mag.<sup>a<\/sup> Dr.<sup>in<\/sup> Elisabeth Katzlinger-Felhofer<br \/>\nMMag. Dr. Martin Stabauer<br \/>\n<\/strong>Johannes Kepler University Linz<\/p>\n<p><strong>Prof. Dr.-Ing. Michael A. Herzog<br \/>\n<\/strong>Magdeburg-Stendal University<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-text us_custom_905cbbe0 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Steering committee<\/span><\/span><\/div><div class=\"w-separator size_custom\" style=\"height:0.6rem\"><\/div><div class=\"wpb_text_column us_custom_b8973c5f\"><div class=\"wpb_wrapper\"><p><strong>Prof. Dr.-Ing. Michael A. Herzog<br \/>\nProf. Dominik Schumacher<br \/>\n<\/strong>Magdeburg-Stendal University<\/p>\n<p><strong>Sabine Falk-Bartz<\/strong><br \/>\nMitteldeutscher Rundfunk<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-text us_custom_905cbbe0 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Contact<\/span><\/span><\/div><div class=\"w-separator size_custom\" style=\"height:0.6rem\"><\/div><div class=\"wpb_text_column us_custom_b8973c5f\"><div class=\"wpb_wrapper\"><p>email: <a href=\"mailto:spirit@h2.de\">spirit@h2.de<\/a><\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:0.6rem\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div 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