{"id":11698,"date":"2023-06-08T13:35:58","date_gmt":"2023-06-08T11:35:58","guid":{"rendered":"https:\/\/spirit.h2.de\/spirit\/?page_id=11698"},"modified":"2023-12-23T12:47:34","modified_gmt":"2023-12-23T11:47:34","slug":"mesim-2","status":"publish","type":"page","link":"https:\/\/spirit.h2.de\/spirit\/en\/projekte\/mesim-2\/","title":{"rendered":"MEsIM \u2013 Innovation Management and Entrepreneurship"},"content":{"rendered":"
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MEsIM<\/span><\/span><\/div>
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Entrepreneurship and Innovation Management<\/span><\/span><\/div>
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Goals and project contents<\/span><\/span><\/div>
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The aim of the MEsIM (Entrepreneurship and Innovation Management) pilot project is to establish an interdisciplinary, multinational Master’s degree programme in cooperation between Magdeburg-Stendal University of Applied Sciences (h2) and the German-Jordan University (GJU).
\nThe programme promotes entrepreneurial talents from the fields of engineering, economics and design beyond the two partner universities.
\nIn addition to the focus on business model development, the programme focuses on innovation management and sustainability.
\nIn this way, the programme fills an academic programme gap at both academic institutions and increases the mobility of qualified workers between the two countries.
\nThe project is understood as a learning workshop that reaches far beyond the students as the main target group.<\/p>\n<\/div><\/div>

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Tasks and actions<\/span><\/span><\/div>
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Feasibility and market analysis<\/p>\n

Analysis of the stakeholders of the study programme
\nPreparation of a market analysis within the framework of a feasibility study: implementation and a survey of students and business\/stakeholders
\nDevelopment of the study programme and the curriculum<\/p>\n

Development of persona and competence profiles
\nDevelopment of modules and didactic concepts for the study programme
\nDevelopment of coordinated study and examination regulations
\nDescription and development of module contents in the online module handbook
\nDevelopment of resource planning, including quantified timetables
\nParticipatory structural and organisational development<\/p>\n

Development of the cooperation model and administrative structure with the organisations and agencies involved
\nDevelopment of working structures such as process definitions and templates
\nMarketing plans and campaigns<\/p>\n

Development of Unique Selling Proposition
\nDevelopment of a communication plan for student recruitment
\nWeb presence\/landing page
\nPerformance measurement of media campaigns
\nPlanning and evaluation of participation in career fairs
\nOnboarding<\/p>\n

Implementation of onboarding measures for students and lecturers
\nConcept and planning documents for Welcome Week
\nEvent documentation
\nSemester support during the pilot phase<\/p>\n

Support for students, teaching staff and administration during the start of the operational phase of the degree programme
\nInstructions, tutorials for selected tools and technology
\nDocuments and material for course organisation and course delivery for Moodle
\nStudent Coaching Templates
\nValidation<\/p>\n

Development of survey documents
\nImplementation and analysis of survey data
\nPresentation of analysis results as a basis for discussion in the second phase of ideation
\nAccreditation<\/p>\n

Self-documentation for system accreditation at the h2 (goals, concept, implementation, recognition and crediting)
\nRecognition and crediting
\nEvaluation regulations and questionnaires
\nPreparation for the Jordanian accreditation
\nProject\/programme evaluation<\/p>\n

Documentation of evaluation instruments
\nPreparation, layout and typesetting of the interim and final report as well as the evaluation reports
\nProject management<\/p>\n

Planning of travel and events
\nPlanning of administration and finances
\nPreparation of student contracts
\nCreation of Learning Management System tools
\nEstablishment of networks<\/p>\n

Acquiring further partners from business and organisations
\nEstablishing and maintaining an entrepreneurial ecosystem
\nAcquisition of further international partner universities<\/p>\n<\/div><\/div>

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Gallery<\/span><\/span><\/div>
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